Case Study Medioks
Client
Industry
Location
SAS Nagar (Mohali)
Tools Used
Medioks is a custom-built e-commerce platform based in Chandigarh, Punjab, designed to sell medical books across India and worldwide. As one of the leading online medical bookstores in India, Medioks caters directly to medical students and professionals through its website and app.
Before Us
Before approaching us, the client was already selling medical books but faced significant challenges in transitioning to an online store due to high commission fees and limited customizability on platforms like Amazon. They wanted a unique platform with personalized functionalities and complete control but had no social media presence, brand identity, name, logo, or detailed plan. Their goal was to create an affordable, accessible platform for medical students to purchase books and pursue their dreams of becoming medical professionals.
Challenges Faced
- Lack of a brand name, logo, and identity
- Requirement for a custom website portal and hybrid mobile app with unique functionalities
- No social media presence or awareness campaigns
- Need for a custom-designed dashboard with real-time updates, integrated sales, payment systems, and delivery partners
- Starting SEO, social media, and branding from scratch
- Competing in a market with major players like Amazon and Flipkart
- Managing an inventory of 20,000 books with complex categorization requirements
Things We Did
- Conducted multiple consultation meetings to understand the client’s requirements and provided a custom roadmap
- Developed the brand identity, including name, logo, and visual identity
- Launched a custom website and hybrid mobile app, integrating inventory and categories using design thinking
- Initiated awareness and sales campaigns, establishing a strong online profile and social media presence
- Implemented comprehensive SEO strategies, including high-quality backlinks, blogs, and Google My Business setup
- Deployed advanced web analytics tools to understand customer journeys and behaviors
- Engaged in email marketing, remarketing, influencer collaborations, and affiliate marketing
- Designed high-quality social media banners, ad banners, flyers, standees, brochures, promotional videos, and reels
- Created a real-time live dashboard and seller panel for easy inventory management, coupon creation, and custom bundle offers
- Provided continuous guidance based on analytics data, industry trends, and niche marketing strategies
- Added advanced features to both the website and app, focusing on AI-powered, human-centric design and online reputation management
Key Highlights
- Established a cohesive brand identity from scratch
- Developed a fully functional and user-friendly e-commerce website and mobile app
- Launched comprehensive marketing campaigns across multiple channels
- Implemented advanced SEO and web analytics strategies
- Created engaging visual content and promotional materials
- Provided ongoing support and strategic guidance
Branding Guidelines
Brand Mission
Brand Personality
Logo Usage
Results
- Achieved 1 ranking for top keywords and 70% brand-related keywords on the first page of Google search results
- Generated 40% organic sales and achieved up to 27x ROAS with optimized ad campaigns
- Developed a customized web portal and app offering medical books at the best prices with easy navigation, minimal payment failures, and lifetime customers
- Established a strong presence across all social media platforms, creating a brand identity in itself
By partnering with us, Medioks transformed from an idea into a leading online medical bookstore, demonstrating that with the right strategy and execution, any business can achieve remarkable success.