Case Study IPB
These case studies show how we rose above challenges
and ensured business success by building disruptive products.
Client
Institute of Proffesional Banking
Industry
Banking
Location
SAS Nagar (Mohali)
Tools Used




IPB is an esteemed educational institute that offers post-graduate diplomas to help students launch their careers in private banking. As one of India’s most trusted professional banking institutes, IPB is dedicated to transforming unemployed graduates into professionally qualified and competent banking professionals.
Before Us
The founder of IPB recognized a significant opportunity in the private banking sector and identified a skills gap among students aspiring to enter the banking industry. While government banking jobs required highly competitive exams with limited seats, the private banking sector was expanding rapidly. The founder wanted to establish an educational institute to bridge this skills gap and prepare graduates for the banking industry. When the idea first came to Fresco, it was just a concept without a name, logo, or detailed plan.
Challenges Faced
- Lack of a name, logo, and brand identity
- Absence of a digital presence, including a website, SEO, social media, and branding
- Highly competitive and oversaturated market
- Decentralized franchise operations
- No proper online record-keeping for students
- Basic management systems for centers and students

Things We Did
- Collaborated with the client from inception, providing naming and branding services to establish a strong brand identity
- Launched comprehensive social media and branding initiatives
- Conducted awareness campaigns to build initial brand exposure, followed by targeted lead campaigns to convert prospects into admissions
- Developed an ERP portal for centralized monitoring and data analytics
- Established a robust social media presence, creating educational videos to provide value
- Hosted online webinars and offline events to expand the brand’s reach
- Developed a custom ERP centralized portal to compartmentalise the entire process
- Implemented a fully structured website SEO strategy and installed web analytics to understand customer journeys
- Provided ongoing guidance based on analytics data, student behaviors, and feedback loops for continuous optimization
- Implemented email marketing, remarketing, and influencer collaborations to support and promote the brand
Key Highlights
- Partnered from the initial concept to the establishment of a fully realized brand
- Developed and executed comprehensive social media strategies and educational content
- Built an ERP portal for lead generation and centralized management
- Hosted webinars and offline events to enhance brand visibility
- Implemented effective SEO strategies and built a robust online presence
- Provided continuous guidance and optimization based on data analytics

Candidates Trained & Placed till 31st December 2023
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States
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Centres
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Leading banks offer an average रु 24LPA
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Branding Guidelines
Brand Mission
This mission drives everything we do and is at the heart of our brand identity.
Brand Personality
Our brand personality is the human characteristics associated with our brand. It’s how we want people to perceive us.
Logo Usage
Our logo is the visual cornerstone of our brand identity. To ensure consistency, please follow these guidelines:
Results
- Achieved the #1 ranking as the most trusted banking institute in India
- Trained and placed over 9,000 candidates as of June 30, 2024
- Expanded to 24 centers across 13 states
- Established a strong presence across all social media platforms, becoming a well-recognized brand
By partnering with Fresco, the IPB Institute of Professional Banking transformed from an idea into one of India’s most trusted banking institutes, showcasing our ability to create impactful and enduring educational brands.