Case Study Images Punjab
These case studies show how we rose above challenges
and ensured business success by building disruptive products.
Client
Images Punjab
Industry
Stock Images
Location
SAS Nagar (Mohali)
Tools Used
Images Punjab is a dedicated stock image website that showcases the raw and authentic beauty of Punjab. Our premium collection highlights the region’s rich culture, vibrant colors, and diverse landscapes. Designed to add a touch of authenticity to your projects, our high-quality images provide an unparalleled glimpse into the essence of Punjab. Browse our collection to find the perfect fit for your needs.
Before Us
Being native to Punjab, we often struggled to find photos that truly represented the state’s culture and beauty for our various clients. The stock photos available on major platforms lacked authenticity and failed to capture the true essence of the Land of Five Rivers. These images, often uploaded by non-residents, did not reflect the raw nature and heavenly pleasures of Punjab. We envisioned a platform where only people from Punjab could upload photos and videos, offering an authentic view of the region through a Punjabi’s eye.
Challenges Faced
- Existing portals were not designed to highlight Punjab specifically and were dominated by numerous other categories.
- Major stock photo platforms did not capture the real experience of Punjab.
- There was no dedicated portal featuring photos and videos of Punjab from local photographers.
Things We Did
- Decided to build our own platform rather than relying on third-party sites.
- Leveraged our deep understanding of Punjab's culture and needs.
- Developed a custom portal from scratch, including visual identity, logo, name, and domain hosting.
- Created a fast website where users can view, download, and purchase photos/videos of real Punjab for personal and professional use.
- Allowed photographers to sign up, post, and sell their images/videos, with a commission structure that gives 80% of sales to the photographer.
- Designed the website to be easy to navigate, with categories and tags for efficient searching.
- Established and optimized social media profiles to promote the platform.
- Enabled photographers to create multiple shops and upload their digital art easily.
- Offered high-end photos and videos, along with a free online photo editing tool.
- Collaborated with influencers to attract them to our platform, enhancing its reach and credibility.
- Developed an admin panel to manage and monitor all profiles, check commissions, track downloads, and make data-driven strategic decisions.
Branding Guidelines
Brand Mission
This mission drives everything we do and is at the heart of our brand identity.
Brand Personality
Our brand personality is the human characteristics associated with our brand. It’s how we want people to perceive us.
Logo Usage
Our logo is the visual cornerstone of our brand identity. To ensure consistency, please follow these guidelines:
Results
Images Punjab is now a fully-fledged stock photo platform that authentically represents Punjab. The portal features high-quality images and videos, capturing the true essence of Punjab through the lenses of its residents. This platform can be customized and offered as a SaaS service, providing a tailored solution for showcasing regional authenticity in digital art.
By creating Images Punjab, we demonstrated our commitment to preserving and promoting the true essence of our homeland. This project highlights our ability to identify gaps, take initiative, and develop innovative solutions that meet the unique needs of specific regions and communities.